02 Grow
SEO foundation
Technical SEO that makes the site findable, not just live.
What it is
SEO foundation work is the structural layer that determines whether the site shows up in search. Technical audit, schema markup, internal linking architecture, sitemap, and the content architecture that ranking depends on. We build the foundation during the Build stage and tune it across the first six months of Grow. The output is a site that earns its rankings instead of fighting for them.
Who it's for
Firms whose previous SEO was a checklist applied to a site that wasn't designed for it. Operators in competitive verticals where organic search is the largest channel by a margin. Founders who've paid an SEO agency for retainer work and seen no measurable lift.
What's included
- Technical audit across crawl, index, and Core Web Vitals
- Schema markup across page types
- Internal linking architecture
- Sitemap and robots configuration
- Content architecture and keyword mapping
- Reporting cadence across the first ninety days
Recent proof
FAQ
- How fast does SEO actually work?
- Three to six months for foundation work to start showing in rankings. Twelve months to see the compounding curve. Faster is possible in low-competition verticals, slower in regulated or enterprise spaces.
- Do you do content writing for SEO?
- That's the Content engine capability. SEO foundation work covers the architecture; the content engine produces what gets ranked.
- What about AI search? GEO?
- We build for traditional search and AI surfaces in the same pass. Schema, structured content, and source authority all move both metrics together.
- Can you fix an SEO problem from a previous agency?
- Usually. The audit starts there. Sometimes the previous work has dug a hole that takes a few months to climb out of; sometimes it's a one-week fix.