02 Grow
Content engine
A content system, not a content service.
What it is
Content engine work is the system that produces, schedules, and distributes content at a rhythm the team can sustain. Editorial strategy, content templates, programmatic page systems, distribution pipelines. We design the engine, build the templates, and run the first cohort of content before handing it to an internal team or staying on as the operator. The output is a content function that doesn't depend on heroics.
Who it's for
Firms that need content to drive organic search, sales enablement, or authority but don't have a content team. Founders who've tried content marketing and watched it die after the first six pieces. Operators with a strong opinion to express and no infrastructure to express it through.
What's included
- Editorial strategy and topic architecture
- Content templates across page and post types
- Programmatic content systems where the volume calls for it
- Distribution pipeline across organic, email, and social
- Cohort of foundational content to seed the engine
- Handoff documentation and house style guide
Recent proof
FAQ
- Do you write the content yourselves?
- We write the foundational cohort and template the rest. Ongoing content production is either handed to the client's team with documentation, or we keep running it as part of the Maintain stage.
- How many pieces of content are we talking about?
- Depends on the engine. Some clients need twelve foundational posts. Some need a programmatic system that produces a thousand pages from structured data. The shape comes out of the strategy phase.
- Can the content engine be AI-assisted?
- Yes, where the editorial standard holds up. We use AI as a drafting tool inside an editorial system, not as a content firehose. The house style guides where the AI is and isn't trusted.
- What about social content?
- That's a separate capability. The Content engine covers long-form and structured content; Social systems covers what runs on social channels.