01. What it is
What email and lifecycle means here
Email and lifecycle work is the system that handles every message a user gets after they sign up, buy, or engage.
Transactional email, lifecycle sequences, magic-link auth, broadcast campaigns. We build the infrastructure on Resend or equivalent, design the sequences, and write the templates. The output is an email layer that does its job without anyone watching it.
The layers,pulled apart
- 01
Messages
Emails that sound like the firm and render everywhere.
- 02
Flows
Triggered sequences for onboarding, nurture and win-back.
- 03
Data
Segments and events wired to the system of record.
Assembled, it keeps the conversation going.
02. Who it is for
Who thisis for
- 01Firms whose current email is sent from a Gmail account by a founder.
- 02Operators with a list and no way to talk to it consistently.
- 03Founders building SaaS where the auth flow, the onboarding, and the engagement are all email-shaped.
03. What you get
What you get
- Email infrastructure on Resend or equivalent
- Transactional templates (auth, receipts, confirmations)
- Lifecycle sequences (onboarding, re-engagement, milestone)
- Broadcast template and editorial calendar
- Deliverability setup (SPF, DKIM, DMARC)
- Reporting across open, click, and downstream conversion
04. Questions
What people askfirst
No. Lifecycle work is for people who've already opted in. Cold outreach is a different discipline and we won't build for it.
Yes. Most migrations move from Mailchimp, ConvertKit, or a CRM-native email layer to a programmable system on Resend. The migration usually takes one to two weeks.
Standard setup across SPF, DKIM, and DMARC, plus a warming sequence if the sending domain is new. Most deliverability problems are infrastructure problems, not content problems.
It's the same shape of work, built on programmable primitives instead of a closed platform. The advantage is full control over the data, the templates, and the triggers.
Build thiswith us
Thirty minutes, free. Tell us what is slow, messy or missing and leave with sketches and a two-week build estimate.