02 Grow
Email and lifecycle
Email that runs the relationship after first contact.
What it is
Email and lifecycle work is the system that handles every message a user gets after they sign up, buy, or engage. Transactional email, lifecycle sequences, magic-link auth, broadcast campaigns. We build the infrastructure on Resend or equivalent, design the sequences, and write the templates. The output is an email layer that does its job without anyone watching it.
Who it's for
Firms whose current email is sent from a Gmail account by a founder. Operators with a list and no way to talk to it consistently. Founders building SaaS where the auth flow, the onboarding, and the engagement are all email-shaped.
What's included
- Email infrastructure on Resend or equivalent
- Transactional templates (auth, receipts, confirmations)
- Lifecycle sequences (onboarding, re-engagement, milestone)
- Broadcast template and editorial calendar
- Deliverability setup (SPF, DKIM, DMARC)
- Reporting across open, click, and downstream conversion
FAQ
- Do you do cold email?
- No. Lifecycle work is for people who've already opted in. Cold outreach is a different discipline and we won't build for it.
- Can you migrate from our current email provider?
- Yes. Most migrations move from Mailchimp, ConvertKit, or a CRM-native email layer to a programmable system on Resend. The migration usually takes one to two weeks.
- What about deliverability?
- Standard setup across SPF, DKIM, and DMARC, plus a warming sequence if the sending domain is new. Most deliverability problems are infrastructure problems, not content problems.
- How is this different from a marketing automation platform?
- It's the same shape of work, built on programmable primitives instead of a closed platform. The advantage is full control over the data, the templates, and the triggers.