01. What it is
What social systems means here
Social systems work is the infrastructure underneath a social presence. Voice documentation, content templates, caption guides, scheduling tooling, and the first three months of execution.
We build the system, run the launch period, then hand it to an internal team or stay on as the operator. The output is a social function that doesn't depend on one person's discretionary effort.
The layers,pulled apart
- 01
Feed
A consistent presence across the channels that matter.
- 02
Calendar
Planned, drafted and scheduled on a rhythm.
- 03
Signal
Replies, mentions and results routed back to the team.
Assembled, it runs on schedule.
02. Who it is for
Who thisis for
- 01Firms whose social is currently a founder posting from their phone.
- 02Operators who've hired a freelancer or agency and watched the voice drift away from the brand.
- 03Multi-venue or multi-brand businesses where consistency across accounts is the actual problem.
03. What you get
What you get
- Voice and editorial documentation
- Content templates across post types
- Caption and copy guides per platform
- Scheduling tool setup (Buffer, Later, or native)
- First three months of execution
- Handoff documentation and training
04. Questions
What people askfirst
Sometimes. The default model is build-and-handoff. Some clients prefer build-and-stay; that becomes a Maintain stage engagement.
Depends on the audience. Most engagements cover Instagram and LinkedIn, some add TikTok or YouTube Shorts, a few add X. We won't run a platform that doesn't earn its place in the operating reality.
That's a separate engagement. Organic social systems cover what gets posted; paid social is a different discipline with different infrastructure.
We coordinate with photographers and videographers. The Lagos engagements typically retain a freelancer for shoot days during travel windows.
Build thiswith us
Thirty minutes, free. Tell us what is slow, messy or missing and leave with sketches and a two-week build estimate.