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Brand and visual identity
A logo, a system, and a voice that all hold up together.
What it is
Brand work is the visual and verbal system the business uses to introduce itself. Logo, type, colour, photography direction, voice, and the rules that hold them together. We build identity systems for firms whose current brand doesn't match the work or the trajectory. The output is a brand kit that survives contact with every surface the business will ship.
Who it's for
Founders rebranding before a raise, a sale, or a category shift. Firms whose brand was built years ago by a team that didn't understand the operating model. Operators who've outgrown a logo that no longer reads like the firm the business has become.
What's included
- Brand audit and positioning conversation
- Logo design across primary and secondary marks
- Type system, colour palette, and motion principles
- Photography and illustration direction
- Voice and copy register documentation
- Brand kit delivered as Figma file and PDF guidelines
Recent proof
FAQ
- Do you do brand without web?
- Yes, but the brand work shows its value fastest when it's pulled through onto a digital surface. Most engagements bundle the two.
- How is this different from a logo design service?
- A logo is a single mark. A brand is the system the mark lives inside: type, colour, voice, photography, motion. The mark is the smallest part of the work.
- How long does a brand engagement take?
- Three to six weeks depending on scope. The conversation upfront is where the time goes; the execution moves fast once positioning is locked.
- What happens if the brand isn't working a year in?
- That's usually a positioning problem, not a design problem. We'll diagnose first, then decide whether the brand needs an update or whether the business needs a different conversation.