01. What it is
What brand and visual identity means here
Brand work is the visual and verbal system the business uses to introduce itself. Logo, type, colour, photography direction, voice, and the rules that hold them together.
We build identity systems for firms whose current brand doesn't match the work or the trajectory. The output is a brand kit that survives contact with every surface the business will ship.
The layers,pulled apart
- 01
Applications
The mark at work across site, documents, social and signage.
- 02
Identity
A mark, a palette and a type system, each with a reason behind it.
- 03
Position
What the brand stands for, written before anything is drawn.
Assembled, it is recognisable.
02. Who it is for
Who thisis for
- 01Founders rebranding before a raise, a sale, or a category shift.
- 02Firms whose brand was built years ago by a team that didn't understand the operating model.
- 03Operators who've outgrown a logo that no longer reads like the firm the business has become.
03. What you get
What you get
- Brand audit and positioning conversation
- Logo design across primary and secondary marks
- Type system, colour palette, and motion principles
- Photography and illustration direction
- Voice and copy register documentation
- Brand kit delivered as Figma file and PDF guidelines
04. Questions
What people askfirst
Yes, but the brand work shows its value fastest when it's pulled through onto a digital surface. Most engagements bundle the two.
A logo is a single mark. A brand is the system the mark lives inside: type, colour, voice, photography, motion. The mark is the smallest part of the work.
Three to six weeks depending on scope. The conversation upfront is where the time goes; the execution moves fast once positioning is locked.
That's usually a positioning problem, not a design problem. We'll diagnose first, then decide whether the brand needs an update or whether the business needs a different conversation.
Build thiswith us
Thirty minutes, free. Tell us what is slow, messy or missing and leave with sketches and a two-week build estimate.