A social function that survives the team that built it.
The system, in motion / Social systems
Social systems work is the infrastructure underneath a social presence. Voice documentation, content templates, caption guides, scheduling tooling, and the first three months of execution. We build the system, run the launch period, then hand it to an internal team or stay on as the operator. The output is a social function that doesn't depend on one person's discretionary effort.
Firms whose social is currently a founder posting from their phone. Operators who've hired a freelancer or agency and watched the voice drift away from the brand. Multi-venue or multi-brand businesses where consistency across accounts is the actual problem.
A short, paid diagnostic that maps the work before any code is written.
Architecture and interface, decided up front rather than discovered late.
Shipped to production on infrastructure we keep running afterward.
We stay on the system so it keeps earning across years, not months.
Sometimes. The default model is build-and-handoff. Some clients prefer build-and-stay; that becomes a Maintain stage engagement.
Depends on the audience. Most engagements cover Instagram and LinkedIn, some add TikTok or YouTube Shorts, a few add X. We won't run a platform that doesn't earn its place in the operating reality.
That's a separate engagement. Organic social systems cover what gets posted; paid social is a different discipline with different infrastructure.
We coordinate with photographers and videographers. The Lagos engagements typically retain a freelancer for shoot days during travel windows.
Bring the problem, the deadline and the ambition. We will tell you what we would build and how fast it can ship.