Email that runs the relationship after first contact.
The system, in motion / Email and lifecycle
One message, one loop: welcome, milestone, re-engage, and back. It runs the relationship and lands every time.
Email and lifecycle work is the system that handles every message a user gets after they sign up, buy, or engage. Transactional email, lifecycle sequences, magic-link auth, broadcast campaigns. We build the infrastructure on Resend or equivalent, design the sequences, and write the templates. The output is an email layer that does its job without anyone watching it.
Firms whose current email is sent from a Gmail account by a founder. Operators with a list and no way to talk to it consistently. Founders building SaaS where the auth flow, the onboarding, and the engagement are all email-shaped.
A short, paid diagnostic that maps the work before any code is written.
Architecture and interface, decided up front rather than discovered late.
Shipped to production on infrastructure we keep running afterward.
We stay on the system so it keeps earning across years, not months.
No. Lifecycle work is for people who've already opted in. Cold outreach is a different discipline and we won't build for it.
Yes. Most migrations move from Mailchimp, ConvertKit, or a CRM-native email layer to a programmable system on Resend. The migration usually takes one to two weeks.
Standard setup across SPF, DKIM, and DMARC, plus a warming sequence if the sending domain is new. Most deliverability problems are infrastructure problems, not content problems.
It's the same shape of work, built on programmable primitives instead of a closed platform. The advantage is full control over the data, the templates, and the triggers.
Bring the problem, the deadline and the ambition. We will tell you what we would build and how fast it can ship.